FMCG sector has been one of the most sought after careers for jobseekers and hence one of the most competitive industry in India. One of the key characteristics of Indian FMCG sector has been its resiliency during recession. It was one of those industries which saw double digit growth in employees’ salary and companies’ net profits alike during recessionary period. FMCG companies are also one of the highest paymasters in top business schools of India.
Multinational corporations view India as a key market and hence are willing to expand their operations in India aggressively. They are lured by growing aspirations of middle class. Multinational Corporations have an edge over homegrown companies in terms of superior technology and access of capital while Indian companies have better understanding of rural markets and wider distribution networks.
Large part of this sector (almost 80%) is still unorganized and spread in rural areas. Top FMCG firms attract highly qualified talent from premium B- Schools and open market. For next few years Indian FMCG sector will see an estimated growth of 10-12% with rural areas expected to lead the numbers.
The consumer durables market is expected to reach US$ 20.6 billion by 2020. Urban markets account for the major share (65 per cent) of total revenues in the consumer durables sector in India. There is a lot of scope for growth from rural markets with consumption expected to grow in these areas as penetration of brands increases. Also demand for durables like refrigerators as well as consumer electronic goods are likely to witness growing demand in the coming years in the rural markets as the government plans to invest significantly in rural electrification.